Merchandising at Impulse

As a leading Front End Merchandiser (FEM) provider, Cannon Equipment knows your front-end/checkout program is more than a necessary "payment collection station." We consider it an important revenue and gross margin generator and apply the latest industry findings to address our clients' unique in-store objectives.

As a Point-of-Purchase hybrid, successful FEM strategy and implementation first demands assessment of the clients' situation prior to development of design concepts and program components. Unlike traditional competitors that only tout a "low cost" fixture, Cannons' approach encompasses total cost/benefit analysis. We calculate and design for optimal product planogramming, perform revenue and gross margin projections and consult with both the retailer client and product marketer participants to maximize the effectiveness of your entire checkout environment.

We provide turnkey project management services including:

• Fixture design and engineering
• In-house manufacturing
• Store installation
• Disposal of old fixtures
• Billing and invoicing services

Retail sectors Cannon serves include grocery/supermarket, supercenters, mass merchandisers, convenience/fuel stores and limited assortment formats.