Building Brand Awareness

The revenue-generating impact of Point-of-Purchase marketing is proven, if done well and by specialists. P.O.P’s ability to stimulate interest, to educate and to motivate – at the precise moment the consumer decides to buy – gives it extraordinary power. Recent POPAI research shows that 70% of buying decisions are made in-store! Cannon Equipment is a P.O.P specialist in the design, manufacture and installation of permanent displays and fixtures for retailers and brand owners. In addition to our line of stock displays, Cannon Equipment works in close collaboration with clients to create custom applications including freestanding, in-line, countertop, and category programs.

Point-of-Purchase can be the most compelling part of your marketing program – closing the deal paid for by all that advertising, and hitting the consumer at the very moment their buying decision is made.  Done right, it not only increases sales, but also enhances the customers’ experience and improves your brand image.  Don’t take chances with your next display! Trust Cannon Equipment to deliver positive results.